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Time shortly after word came in january that Miller Brewing would retain Fallon McElligott as creative agency on Miller Lite, David Lubars, the shop’s 40-year-old creative director, made an announcement: He was going to sleep.
Miller’s decision may have been a surprise to some industry observers, but Lubars’ exhaustion wasn’t. “We worked five months straight,” says Lubars, who was days away from taking a much-needed vacation with his family. “Every night late. Every weekend late. Christmas and Thanksgiving.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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