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“Novartis Drugs Go to Western Initiative
LOS ANGELES-Western Initiative Media Worldwide, which has handled media planning and buying for Novartis’ Gerber products since 1994, has been named agency of record for national cable, syndication and spot broadcast for Novartis’ over-the-counter drug group. Billings are expected to exceed $30 million. The business will be managed in Chicago. There was no review.
“Washington Tourism Group Taps Publicis
LOS ANGELES-Publicis, Seattle, has been tapped to create a two-year integrated marketing program for the Washington State Tourism office.


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