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O’Neal & Prelle’s Latest Tourism Campaign Helps State “Stand Out’
BOSTON-Quintessential Connecticut images such as museums, antique stores and town squares are featured in the state’s latest tourism campaign.
Created by O’Neal & Prelle in Hartford, Conn., the broadcast and print effort targets couples and families and retains last year’s tagline, “We’re full of surprises.”
Research revealed that vacationers needed a reason to visit the Nutmeg State over other New England destinations, said O’Neal & Prelle creative director Richard Gamer.
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