Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
McDonald’s Corp. has revived a popular TV spot from last year in conjunction with its ‘NFL Kickoff Payoff’ promotion, which began Friday. ‘Perfect Season,’ an acclaimed spot from Leo Burnett Co., Chicago, that celebrates football as played by kids, is back. One new spot Burnett created for the promotion plays off the earlier commercial, with a coach telling New York Jets quaterback Boomer Esiason he can’t go to McDonald’s because ‘it’s only halftime.’
The promotion includes instant-win gamepieces and NFL Fantasy prizes including trips to Super Bowl XXVII in January.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in