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After being forced to remove its advertising from Los Angeles bus benches last fall, the maker of a line of hemp-based hair care products has resumed its marketing efforts in the City of Angels using another outdoor medium.
Alterna, Los Angeles, is running its ads on the sides of 75 city buses through next month. The ads, which are identical to the earlier effort, feature a large cannabis leaf next to the word “Hemp,” and a message that Alterna’s shampoos are THC [drug] free.
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