Cryovac 'Sanity Check'

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Plastic packaging manufacturer Cryovac in Duncan, S.C., is considering eight agencies, including Publicis/Bloom in Dallas, for its estimated $8 million global trade advertising account.
Andy Brewer, executive director of global market development and marketing services at Cryovac, confirmed the review. The competition is a result of the firm’s recent worldwide reorganization from locally directed regional businesses to a consolidated, global operation. Brewer declined to reveal the ad budget.
Cryovac is not dissatisfied with incumbent Newman, Saylor & Gregory in Columbia, S.C.,

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