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âBell: No Third Arm for True North
CHICAGO-True North Communications is no longer seeking a third agency network, which chief executive officer David Bell called âa shift of strategic focusâ under his command. âWe have no plans for a third network,â Bell said in remarks following the companyâs annual shareholdersâ meeting in Chicago. âWe have brands that are extremely capable.â Former chief executive officer Bruce Mason, who stepped down March 31, was open in his desire for a network to complement True Northâs Foote, Cone & Belding and Bozell Worldwide properties.
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