Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON-In its latest national print campaign for Duracell’s Procell batteries, Marquardt & Roche/Meditz & Hackett underscores product reliability with offbeat visual elements.
A snarling, blue-haired rock musician is depicted in one execution that asks, “You want to be the one to tell him the battery in his microphone died?”
A second ad, headlined “Prescription strength,” shows a large, transparent syringe with a Procell battery inside. “Give your medical devices the maximum dose,” the copy begins. “Procell batteries are Duracell batteries.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in