Blazing a Trail: Tom Davis + Co. to Promote Camping Accessories for Sport Utility Vehicles

BOSTON-Following a review of undisclosed agencies in Massachusetts, Texas and California, Tom Davis + Co. has been tapped to create and place national advertising for USA VenturCraft, a maker of high-end custom truck accessories and camping trailers.
The budget was undisclosed but is believed to be in the $2-3 million range. The assignment includes a national print campaign, direct marketing, public relations, trade show support and a revamping of the Abilene, Texas-based client’s Web site, said Rick McKenna, executive vice president of Tom Davis + Co.
The Lexington, Mass.,