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DETROIT-Victor Associates Advertising of Bloomfield Hills, Mich., plans to have a Florida office up and running by mid-June to service its largest client, Spirit Airlines.
Spirit Airlines, currently based in Eastpointe, Mich., is relocating its corporate headquarters to Miramar, Fla. The carrier has tripled in size since Victor landed its advertising account in 1996. The airline spent approximately $7 million on advertising in 1998, up from $2 million in 1997, according to Competitive Media Reporting.
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