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Frenzy over the new Star Wars movie is being used by Inforonics, a company eager to make its name known among high-tech job seekers in the Boston area.
What better way to reach tech-heads than during those few captive moments before a major sci-fi film?
That was the reasoning behind three recruitment ads (one is shown here) now running on 57 screens owned by General Cinemas in the Boston area, where Star Wars: Episode I-The Phantom Menace is now playing.
The ads were created and placed by Fernandez/Wolf in Brookline, Mass.,
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