Letters

Grade Deflation?
Ishowed the report card [Agency Report Cards, April 19] to my mother, and she signed it. However, she did note that since no agency received an “A,” Adweek should have marked on a curve and given us one.
For my part, I can add that we recently ranked the top 100 advertising industry journals for the 20th century. Adweek finished in the top 10, a good 86 places ahead of Advertising Age, which trailed immediately behind The Gallagher Report, Printer’s Ink and its own “Creativity.”
There also appeared to be a typo in our write-up, but it’s probably a proofreading glitch, not a reporter’s error.
Tom Messner
Partner
Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York

Editor’s note: Tom Messner is right.