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DALLAS-A statewide, pro bono television campaign to discourage teenage drinking has been launched, looking at the possible tragedies of overindulgence from a close-up point of view.
The 30-second public service announcement, created by Austin, Texas agencies Sherry Mat-thews Advertising & Public Relations and Bommarito.Buck, was shot with a hand-held video camera seemingly by a party reveler who focuses in on a friend passed out on a couch.
While those around him mock their buddy’s inebriation and incapacity, one friend tries to wake him only to find “Chris” is not moving or breathing.
“If you’re under 21 and in possession of alcohol, you can be fined $500, lose your license and go to jail,” a voiceover states.
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