Siddall Loss Becomes a Win

ATLANTA-Last week Siddall, Matus & Coughter of Richmond, Va., discovered that on rare occasions an agency can be a loser and a winner.
In a recent pitch for the Commonwealth of Massachusetts’ $200 million clean air campaign, with $10 million allotted for advertising and public relations, SMC’s consortium of companies was not chosen. The partnership organized by Testcom of Albany, N.Y., lost to the opposing bid team of MCI-Keating Technologies in Tucson, Ariz.
Then SMC received a phone call.
According to Jayne Berry-Steel, public education specialist for the commonwealth’s clean air campaign, “[SMC was] so well organized, so professional, and the campaigns they offered were creative without being too cutesy.”
When the commonwealth approached the winners, “Keating made a huge effort .