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BOSTON-Trinity Communications is part of a team selected by the Massachusetts Office of Travel & Tourism to develop a strategic plan to better position the state within the travel industry.
Economics Research Associates, Washington, D.C., won the assignment after a review. Boston-based Trinity and Mary Means & Associates, a consulting firm in Columbus, Md., are subcontractors.
The firms will make forays into the field, conducting interviews and information-gathering sessions with tourism and hospitality professionals statewide. Trinity may recommend ways to integrate the data into marketing efforts.
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