Fidelity Taps Gotham IPG Rival Pushes Onto Hill, Holliday's Turf

BOSTON-Its status as the former agency of record for the E*Trade online brokerage, combined with the desire of some officials at Fidelity Investments for fresh ideas, helped Gotham win advertising chores for Fidelity’s retail brokerage business.
“We’re now looking to get revenge against E*Trade and what better way to do it than with a preeminent name like Fidelity,” said Stone Roberts, chairman of Gotham. The New York shop lost E*Trade in March to
Goodby, Silverstein & Partners, San Francisco, following a review.
“They have extensive experience” in the category, said Stephen Cone, president of customer marketing and development at Boston-based Fidelity.
Other contenders for Fidelity were Grey Advertising, New York, Martin/
Williams, Minneapolis, and Hill, Holliday, Connors, Cosmopulos in Boston, which, like Gotham, is owned by the Interpublic Group.