Holland Mark Breaks Effort for First Years

Holland Mark Martin Edmund has unveiled its debut ad campaign for The First Years since the agency was assigned the account two years ago.
The effort attempts to establish a brand identity for the Avon, Mass.-based maker of children’s and infants’ products through a pitch for the company’s ComforTemp underarm thermometer, said Roger Baldacci, associate creative director at the Boston shop.
One print ad shows a baby’s bare behind and ear. A detour sign is superimposed over the buttocks; a caution sign blocks the hearing passage.