Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Chutzpah
Yellow Pages advertising was a $12 billion business in the U.S. last year. Certain telephone companies, in their role as directory publishers, are among the largest media companies in the country. Bell Atlantic and SBC Corp., the two largest, each took in more than $2 billion in ad revenues in 1998. Not bad for a side line. Apart from the majors, there are dozens of small publishers with local area or other special-interest directories. One is DAG Media, based in Queens.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in