Pagano Adds Second Bank: Connecticut's Webster Taps Shop, Sources Say

By Sarah Jones





BOSTON–Pagano Schenck & Kay here has landed Webster Bank’s $5 million advertising account, sources said last week.





In February, the Waterbury, Conn., bank withdrew its account from McCabe & Co. in New York and temporarily placed it with Sierra Communications in Westport, Conn. Steve Tart & Associates in Greenwich, Conn., managed the search.





Jeffrey Brown, Webster’s director of marketing, cited the bank’s extensive growth and ‘need for a change’ as reasons for the review (Adweek, March 3).





Brown would not confirm or deny the win.