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Five years after its founding and two months after the departure of agency president and co-founder Norman Hajjar, Hajjar and Partners has changed its name to reflect the shop’s new core management.
The Marina del Rey, Calif.-based shop has been renamed JSM+ Communications, taking the first initials of the agency’s principals: account services director Jim Sieminski, media director Scott Daly and creative director Mark Patton. New titles for the three, reflecting the management shifts, have yet to be determined.
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