Hotline

FCB AWAITS WORD ON AT&T WIRELESS BUSINESS SAN FRANCISCO-Foote, Cone & Belding here is poised to win the estimated $90 million account of AT&T Wireless from McCann-Erickson's San Francisco office, said sources. AT&T roster shops FCB and Young & Rubicam both pitched the business in an informal review. Separately, sources said AT&T could trim one of its three roster shops this week. AT&T and the agencies declined comment. BOZELL REELS IN BAUSCH & LOMB'S GLOBAL ACCOUNT NEW YORK-Bozell Worldwide has been awarded Bausch & Lomb's consolidated global Vision Care creative account, estimated to be worth between $55-70 million. The shop already handles the company's skin care business as well as Ray-Ban sunglasses. Other contenders were Grey Advertising, D'Arcy Masius Benton & Bowles and J. Walter Thompson, all New York; and Paling, Walters, Targis in London, which pitched jointly with Consumer Healthworks here. The account was previously handled by several roster shops. Media will be handled regionally, according to consultant Doug Rubinstein. ICG/CARAT JOINS 4 OTHERS IN SBC MEDIA REVIEW DALLAS-ICG/Carat, Los Angeles, emerged as a contender for the $200 million consolidated media account of SBC Communications' Southwestern Bell and Pac Bell. Sources said ICG joins GSD&M, Austin, Texas; Leo Burnett, Chicago; and New York's TBS Media Management and Optimum Media in the review. FCB TO BENEFIT FROM BMS REALIGNMENT NEW YORK-Foote, Cone & Belding will be a major recipient of Bristol-Myers Squibb's reassignment of nearly $100 million in business, which had been at Wells BDDP here, sources said. BMS unit Mead Johnson will move its Boost brand to FCB in Chicago. Both the client and the agency declined comment. FCB will likely win Theragran and Vagistat-1 from BMS, gaining $70 million in total billings. Also, Natural Instincts, a Clairol product, and new product responsibilities which had been at Wells, were handed over to The Intuition Group, a new unit set up by WPP Group to handle this assignment without conflicting with J. Walter Thompson, which has Unilever and BMS. AMMIRATI RESIGNS STANLEY WORKS NEW YORK-Ammirati Puris Lintas here resigned The Stanley Works, a durable goods manufacturer based in New Britain, Conn. Competitive Media Reporting estimated 1996 billings at more than $9 million. MCCARTHY RETURNS TO WESTERN EDITION AS EDITOR NEW YORK-Michael McCarthy, editor of the Eastern edition of Adweek, is reassuming the editorship of the Western edition, effective immediately. He will be based in New York, but will relocate to Los Angeles early next year. Prior to becoming the Eastern editor in January, McCarthy was the Western editor for three years. He reports to Alison Fahey, executive editor/news.

Brand Marketing

Hotline

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff