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LOS ANGELES-Foote, Cone & Belding here is expected to give up some or all of its Flagstar Corp. accounts following its recent acquisition of $270 million in Taco Bell business.
As expected, Taco Bell last week tapped FCB to handle its $70 million field marketing account. TN Media, the media buying unit of FCB’s parent company, True North Communications, was assigned its estimated $200 million local and national media planning and buying.
The Flagstar accounts include creative and media work for El Pollo Loco and Coco’s restaurants and the media portion of the Carrows chain, totaling an estimated $30 million in billings.
El Pollo Loco in Irvine, Calif.,
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