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Sizzler International, best known for its steaks and salad bar, is beefing up its menu, literally, for the lunchtime crowd.
The Los Angeles-based national restaurant chain began rolling out a new burger menu this month, which features nine kinds of burgers, including a vegetarian patty.
Evans, Hardy & Young, the Santa Barbara, Calif., shop which won the $6-8 million account earlier this year after a brief review, has created a TV campaign for the new burger line.
‘Sizzler is trying to provide customers with alternative, casual menu choices,’ said agency president Jim Evans.
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