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Having the right tool for the job is important–especially in the kitchen.
That’s the message of a new $10-15 million campaign from Saatchi & Saatchi, San Francisco, for online cooking supplies retailer and resource Cooking.com. The national TV and print effort tells consumers they can find the cooking tools they need by visiting the Web site.
One TV spot shows a family gathered around the dinner table. As Mom brings out the turkey, the other family members put on goggles.
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