Agency News

NEW YORK Messner Vetere Berger McNamee Schmetterer/ Euro RSCG, New York, has been tapped by Universal Studios Recreation Group to manage its interactive advertising account. MVBMS' assignment will include design consulting, media planning and buying, strategic consulting, and creative development. The agency will also help strengthen Universal's e-commerce offering and provide strategic counsel on partnership alliances. MVBMS is also the agency of record for Universal Studios Hollywood, Universal City, Calif., and Universal Studios Escape in Orlando, Fla., and created the resort destination's first national advertising campaign. Wolf Group has been named the advertising agency for Space.com. The site, founded by former CNN executive vice president Lou Dobbs, provides space-related news, information, education and entertainment. The New York shop and its Buffalo-based interactive unit, iWolf, will work on brand strategy, Web development, and advertising and marketing programs to build traffic to the site. Margeotes/Fertitta + Partners, New York, created the first TV spot for Putnam Investments, a money-management firm. The 30-second ad, "Boundaries," emphasizes Putnam money managers' adherence to investors' goals. Shot in Vancouver, British Columbia, the spot shows various images of people "staying within the lines": swimmers staying within lap lanes in a pool; a car driving around a corner on the right side of a divider line; and a girl playing hopscotch. A voiceover says, "Sometimes thinking inside the box is what sets people free." The spot broke last month in Boston and New York on Business Now, Face the Nation, Meet the Press, Money Talks, This Week and The Wall Street Journal Report, and nationally on Bloomberg Television, CNNfn and Headline News. Margeotes/Fertitta + Partners also created a campaign for Epicurious.com, the Web site dedicated to food, cooking and people who eat. Epicurious is part of CondƒNet, the online home of Condƒ Nast. The campaign consists of TV, radio, print, online, in-store and outdoor advertising. A 30-second spot, "Cookie," is set to children singing, "Who Stole the Cookie From the Cookie Jar," and shows a variety of items, including gingerbread men, sugar cookies, icing, cream filling, fruit toppings, rolling pins, baking sheets and cookie cutters. The spot concludes with images of fingers breaking open a cookie to reveal a fortune: "Epicurious.com." A voiceover says, "Whether it's cookies, casserole or cabernet, if you want to know how to make it, where to buy it or what restaurant serves it, visit Epicurious.com. For people who eat." The spot airs nationally on A&E, the Discovery Channel, E! Entertainment Television, Home & Garden Television and Lifetime. Billings are $10 million. Ferrell Calvillo created a 60-second TV spot for Toshiba America Consumer Products introducing the company's high-density television. The New York shop's campaign imagines HDTV in 1948, equating the effects of the technology with the arrival of television itself. In the spot, two men bring a high-density television into the family home. The spot ends with the tag, "The power to bring people together. Again." The ad breaks today on The Tonight Show and next week on cable channels including the Discovery Channel, Bravo, CNN and ESPN. New York-based Sciens Worldwide Healthcare Communications has been tapped by Johnson & Johnson Medical to raise awareness of its tissue engineering business unit. The agency was charged with implementing an integrated-communications program for the unit, which develops technology for dermal regeneration. Toolbox.com, the interactive division of Toolbox, New York, launched a campaign for the Center for Obesity Surgery at New York-Presbyterian Hospital. The effort includes www.ObesityCenter.com, a Web site that provides physician profiles, information on surgical procedures and success stories, as well as radio spots running on WLTW, WRKS, WQCD and WINS. Ads promote obesity surgery as a safe, effective and permanent solution to the condition. TSR Advertising, New York, has been awarded advertising duties for Cap Candy. Cap Candy, which markets such products as Spin Pops and Yuckers, is a division of OddzOn, which is a division of Hasbro. The agency will create broadcast advertising for Cap Candy to break during the first half of next year. As If Advertising, New York, was hired by Mayer/Berkshire Hosiery in New York and Wayne, N.J., following a review. Westphal Media has created print ads for Posner, a Ridgefield, N.J.-based manufacturer of cosmetics for black women. The New York shop's campaign, Posner's first advertising effort after a three-year hiatus, targets 10- to 30-year-old consumers and is tagged, "Are you ready?" Ads will run through December in such magazines as Essence, Today's Black Woman, Sisters in Style, Honey, Heart and Soul and Word Up. The ads are supported by point-of-sale promotional displays. Ideo's New York office has been purchased by its heads, Brent Oppenheimer and Robin Haueter. The principals have formed a new strategic brand- and image-development company, Oppenheimer Haueter and Co. Oppenheimer serves as managing partner and creative director of the new entity and Haueter is managing partner and strategy director. OH&Co. will continue to work with such clients as Amtrak, Corning Consumer Products and IBM. Eric Mower and Associates in Albany created award-winning marketing materials for the City of Albany's Tulip Festival. EMA developed a logo, poster, event program and invitations for the festival, a three-day celebration of the city's Dutch heritage. The International Festivals & Events Association honored the City of Albany with a gold award for "Best Event Program" and a bronze for "Best Miscellaneous Printed Materials" for the Tulip Ball invitation. HWH Public Relations, New York, has been tapped by Roxy.com to handle public relations duties. Roxy is an online consumer electronics retailer backed by Fingerhut. Manic Filmworks, a film-production company in New York, has launched a commercial-production division, Manic Media. The New York unit is headed by producer Ted Poole and specializes in commercial production with a comedic flair. Headquarters' Tom Mooney hosted the 17th Asbury Short Film Show of New York, an annual showcase of the world's best independent films. Mooney, partner and director of sales at the bi-coastal commercial-production company, presented a program titled, "The Best of U.S. Festivals." NEW JERSEY Turchette Advertising was twice honored at the Jersey Shore Public Relations and Advertising Association's 25th annual Jasper Awards. The Fairfield agency's work for Uhlmann Packaging, a manufacturer of thermoforming equipment for the pharmaceutical industry, won silver awards in the categories, "Magazine Ad Campaign, Full Color," and "Business Web Site Development." Building Q, Voorhees, has been tapped by Rose Art to secure licenses and analyze trends in the licensing industry. The client manufactures children's arts and activity kits, as well as other art products, such as crayons, markers, paints and molding compounds. Creative Marketing Alliance, Princeton Junction, hosted two professors and four students from The Universitƒ de Haute-Alsace in France. As part of "L'Institute Universitaire Professionalisƒ," the professors and students visited CMA to learn about U.S. marketing and business practices, and explore possible internships. PENNSYLVANIA The Brownstein Group has created the first TV campaign for University of the Sciences in Philadelphia. Two 30-second spots were developed by the Philadelphia shop to generate awareness in the school and interest prospective students. Both ads showcase the behind-the-scenes lives of typical USP students. In "Experiment," a student pours a clear liquid from a flask into a beaker, and then adds a bright orange powder. The mixture travels through a tube into a large glass container resting above a lit oil lamp. In the next scene, a student eats a steaming bowl of macaroni and cheese. The scene fades to the words, "For students serious about science." In "Physical Therapy," a USP student pogo-dances to loud music in his messy dorm room. Text on the screen reads, "Joe Murray physical therapy major currently studying knee flexion and muscle endurance." The ad concludes with the line, "For students who love science." Naviant in Newtown Square has formed a marketing agreement with Service911.com, a PC-support Web site. Service911.com will now participate in Naviant's affinity-marketing program, an electronic-sales channel that allows companies to cross-sell products and services. North Star Marketing has added three clients. The Lancaster agency was tapped by Snow Ball Foods of Williamstown, N.J.; South Mill Mushrooms of Kennett Square; and Fenner Drives of Manheim. CONNECTICUT KGA Advertising in Middletown has created a campaign for the Connecticut Department of Public Utility Control aimed at educating residents about electric utility deregulation. Media include TV, radio, print and outdoor ads. The campaign features animated, talking electric plugs that inform state residents about the changes that will result from electric deregulation. Ads broke this month and will run through the latter part of next year. Source Marketing, Westport, was named the advertising agency for Pharmaton's Vitasana brand daily vitamin supplement. The agency was also tapped by Bestfoods Baking as the advertising agency for its Entenmann's brand.

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