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Miami-Dade County’s Collection of Ad Talent Turns Off Locals
ATLANTA–Advertising agencies located throughout the Miami-Dade County region are complaining that local government is transforming what could have been a plum account into a lemon.
For the first time, Dade County (Fla.) officials will recruit area shops to create a pool of talent for the marketing and advertising of each branch of regional government. County government sources estimated the account has a cumulative worth of $1.5 million.
The ultimate value will be considerably less for whichever shop is invited to participate.
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