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Six agencies remain in the running for Nickelodeon’s estimated $15 million image account, sources said.
Finalists in the New York-based cable network’s review include Young & Rubicam, Fallon McElligott, DiNoto Lee and Kidvertisers here, as well as Arnold Communications in Boston and The Martin Agency in Richmond, Va.
Contenders with TV or kids’ products branding experience: Y&R (Mattel), Fallon (FAO Schwarz), DiNoto Lee (CNN) and Martin, which won Nick at Nite’s $8-10 million account last July.
Agencies were briefed last week and will present creative and strategic concepts by the end of next month.
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