Patton to Exit Poppe Tyson For Hajjar

By Teresa Buyikian





LOS ANGELES–Mark Patton, a partner and creative director at Poppe Tyson’s Los Angeles office, has decided to leave to join Hajjar and Partners as creative director.





Patton will oversee all the agency’s creative work and report to agency president Norman Hajjar. The Marina del Rey, Calif., agency had been using various creative





freelancers and an in-house creative team, according to Hajjar.





‘(The shop) wants to become more broad-based,’ Patton said. ‘I have lots of packaged and consumer goods experience, as well as (a) high-tech (background) due to my work on Toshiba (at Poppe).