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Where the media dollars go, plus the numbers on automotive ad spending American-made vehicles took center stage through the first seven months of 1997, according to data compiled by Competitive Media Reporting.
General Motors led the way, with five brands in the top 15: No. 1 Chevrolet spent 9.3 percent more on advertising; No. 4 Pontiac-GMC rose 59 percent; No. 7 Buick, had a more modest 6.1 percent increase; No. 9 Saturn grew 19.6 percent; and No.
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