Digitas Announces Staff Reduction

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Digitas on Tuesday announced its first layoffs since the agency made its initial public offering a year ago.

The shop said it cut about 3% of its staff — 65 people — in an effort to save $5-7 million this year and $8-10 million in subsequent years. Expected real estate expansion in the shop’s Boston headquarters and its New York office has also been halted. Digitas expects to take a one-time charge of $8-12 million in the second quarter of 2001 as a result of these actions.

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