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Major League Soccer has narrowed its search for a Hispanic agency to Dieste & Partners in Dallas and Castor Advertising in New York.
A client representative said both finalists have been asked to “enhance per our direction” creative work previously presented, and to develop a strategic plan for reaching the diverse sub-populations of the U.S. Hispanic market.
Major League Soccer hopes to meet with the two shops “as soon as possible” to hear presentations. Billings are undisclosed.
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