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Swirl has picked up an estimated $3 million in business from PointCast, Cupertino, Calif., following an informal review of several Northern California agencies. The client and its former agency, Blazing Paradigm, San Francisco, mutually split a few months ago.
The San Francisco agency’s first consumer print advertising for the online information provider will break in the first quarter of 1998 in magazines such as Time and Fortune. The campaign will be directed primarily at business executives, with TV and interactive work being considered for next year, according to Swirl executives.
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