DeVito Turns On the Tap

DeVito/Verdi here is planning a multi-pronged campaign for a new water brand, backed by Robert F. Kennedy Jr., that will funnel profits to water-protection groups.
The May launch of Keeper Springs will employ the theme “Good for you and the environment” and mix print, outdoor and radio ads with a smattering of “out-of-the-box stuff,” agency president Ellis Verdi said.
“This is really an opportunity to make a mark,” he said. “We want to be on everybody’s minds very quickly.