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Agency Tops Ingalls to Score CompUSA Assignment
BOSTON–On the heels of losing one of its larger clients, Mullen has landed a $10-20 million ad account from CompUSA.
The Wenham, Mass., agency, which lost the $10-15 million EMC business (see page 5), defeated Ingalls in Boston to pick up the national branding assignment. Reporting directly to CompUSANET.com Inc., the client’s sales division in Marlborough, Mass., Mullen will promote a newly updated Web site (www.compusa.net).
Michael Laskoff, the client’s vice president of marketing, praised Mullen’s “energy, capability and commitment,” adding that he was impressed with the agency’s work for Monster.com
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