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Extending Model Abroad; Billings Goal Is $10 Bil. Within 2 Years
CHICAGO–New business growth plans for Starcom Media Services shouldn’t be slowed by the media operation’s global expansion efforts, Starcom chief executive officer Jack Klues said last week.
Executives at the Leo Burnett subsidiary said the Chicago agency’s media departments worldwide will adopt Starcom’s operational model by July 31, establishing Starcom as a global media network.
The agency wants to grow to $10 billion in billings within two years.
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