Trend Spotting

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.






So you think science fiction, sushi and spirituality are hot right now? How about designer Tommy Hilfiger, two-tone hair color and Madonna?





Those who answered ‘yes’ to the first question are probably ‘trendsetters.’ But those agreeing with the second are ‘mainstream’–at least according to The L Report.





Compiled by Del Mar, Calif., agency Lambesis, The L Report is composed of six volumes published each quarter that can be used by clients to find out what is hot for 14- to 30-year-olds.
















AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in