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By John Spooner
BOSTON–NEC Technologies is now breaking its first advertising created by Hill, Holliday, Connors, Cosmopulos. The print executions carry the tagline, ‘Expect more. Experience more.’
The Boston shop was assigned the $10-15 million ad account by the computer peripherals maker earlier this year. That review followed Packard Bell’s buyout of NEC’s computer systems division, leaving NEC to ‘refocus on its core business, which includes monitors, projectors and imaging equipment,’ said Harold Miltsch, vice president of corporate communications.
Based in Itasca, Ill.,
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