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Increasing the appreciation of the widespread contribution farming makes within the state is the aim of a television and print campaign for the Alabama Farmer’s Federation and ALFA (Alabama Farmers) Insurance.
The campaign was created by the Birmingham, Ala., office of Lewis Advertising. It consists of three 60-second TV commercials, three 30-second spots, print ads and an eight-minute educational video.
“If you ask people what the No. 1 industry in Alabama is, most probably wouldn’t mention farming,” said agency president and chief executive officer Larry Norris.
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