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Fountainhead Attracts Planet Hollywood, Topps
ATLANTA–Fountainhead Advertising last week revealed it has struck creative-only deals with Planet Hollywood International and The Topps Co., assignments with combined billings of approximately $5 million.
In each case, the Atlanta agency was able to leverage previous category experience.
Fountainhead’s pitch to Planet Hollywood was bolstered by its three-year term as creative agency for the theme restaurant’s primary competitor, the Hard Rock Cafe. “We did [work] from strategic planning to posters, special events–a little bit of everything,” said agency creative director Bob Costanza.
When that relationship waned, the shop successfully approached Planet Hollywood.
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