Conn. HMO Seeks A Creative Cure, Launches Review

Physicians Health Services is holding a review for the creative portion of its ad account.
The Trumbull, Conn., health maintenance organization wants to consolidate the account, currently handled by several undisclosed agencies, said client representative Alice Ferrera.
Future campaigns will include television spots, one source said. PHS currently advertises heavily on billboards in Connecticut. Its tagline: “Someone at your side.”
Changes in the client’s management structure prompted the review, said one agency executive who has been in contact with the client.
Founded in 1975, PHS is Connecticut’s largest HMO.