Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A flying nun–airborne in the traditional sense–is the centerpiece of an estimated $1 million regional campaign for St. Joseph Healthcare in Albuquerque, N.M.
Created by Rick Johnson & Co., New Mexico’s largest ad agency, two 30-second spots and a supporting print initiative provide a forum for the hospital’s new provider service organization (PSO) plan for seniors on Medicare.
The plan is an alternative to HMOs, providing more control over patient care to physicians, the hospital states.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in