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Faux Diamonds Merchant Departs DDB in Dallas
ATLANTA–C3, developer of the proprietary diamond synthetic moissanite, has parted ways with DDB Needham Dallas and narrowed the field of replacements from seven to three undisclosed finalists.
“DDB did some very good work. It was more an issue of proximity . . . than any reflection on their quality,” said Richard French, president of Richard French and Associates, the Raleigh, N.C., public relations firm that is spearheading the search.
French said the initial annual budget of the Research Triangle Park, N.C.,
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