Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
DALLAS – The Richards Group, which won Home Depot in July, launches its first campaign for the Atlanta-based client today in an increasingly competitive market. Just two weeks before the service-oriented campaign was scheduled to break, Wilkesboro, N.C.-based Lowe’s Cos. announced the rollout of its transformation from a chain of small stores to a chain of large warehouses with locations in some Southeast and Midwest markets, gearing for direct competition with Home Depot. The Home Improvement Research Institute predicts that the $106-billion industry will grow by another $10 billion by the end of the year.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in