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Online Auction House Targets Goodby, Others
SAN FRANCISCO–Online auction house eBay is talking with several agencies nationwide about handling the creative portion of its estimated $15-20 million ad account, according to sources.
Goodby, Silverstein & Partners, San Francisco, and BBDO have been contacted, said sources. The two Pepsi-Cola Co. roster shops were recommended by Brian Swette, formerly Pepsi’s chief marketing officer, who is now senior vice president of marketing for eBay in San Jose, Calif., sources added.
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