Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Top Nynex Corp. executives insisted last week that their move to eliminate New England Telephone and New York Telephone as brand names will have no significant impact on current ad agency assignments.
In a telephone press conference last Thursday, Nynex chairman William Ferguson and other top executives stressed that Nynex’s current agency lineup will remain intact and that 1994 advertising budgets will not suffer because of the consolidation.
All advertising for New England Telephone, New York Telephone and other units will be altered to reflect the new Nynex-only identity.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in