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Gap Inc. has hired Think New Ideas, Los Angeles, to handle work on a project basis for its to-be-created BabyGap and GapKids online divisions. Think’s victory follows a review of several interactive shops nationwide, according to a Gap representative [Adweek, Aug. 17].
The combined projects are estimated to be worth $5-10 million. The review was conducted by Select Resources International, Los Angeles.
“Think’s new assignments have nothing to do with the traditional advertising for BabyGap and GapKids,” said Rebecca Weill, a Gap representative.
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