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With research showing 44 percent of people traveling in Kansas are on their way somewhere else, positioning the state as a tourist destination is a challenge. But a new print campaign from Marketing.comm addresses the state’s pass-through image head-on.
The ads, tagged “Drive through Kansas and you’ll miss it,” juxtapose traditional images of Kansas (such as wheat fields) with the unexpected (such as an astronaut, showcasing the Cosmosphere in downtown Hutchinson.) Accompanying body copy talks about all of the sights that await in The Sunflower State.
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