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Seeks to Tap West Coast Sensibility for Work
ATLANTA–The Martin Agency, Richmond, Va., last week said it will open a full-service office in San Francisco in the next six to eight weeks.
Coming less than a month after Martin won a $10 million women’s marketing initiative from Charles Schwab Co., San Francisco, the decision had been under consideration for some time, officials said.
“Much of the best TV work in the past 15 years has come from the West Coast,” said Martin creative director Mike Hughes.
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