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Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help guide its marketing efforts.
The Denver-based company has previously eschewed traditional television advertising in favor of a combination of digital-only spots, earned media, projects like a 2014 collaboration which featured the words of contemporary novelists on cups and bags, and the epic animated spots by Creative Artists Agency that have become the brand's trademark. So far, it has run only one TV spot, which aired during the 2012 Grammy Awards.
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