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McDonald's is celebrating its "all-time favorites" with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright.
Each print ad, from Leo Burnett London, features a dead-simple shot of a classic McDonald's food item, just above a search bar with a couple of letters typed in. What you're meant to notice is that the first autocomplete result is always the product's name … because people are way more interested in French fries than French kissing!
The campaign plays on the idea that a search engine's autocomplete feature will feed you what people are most often looking for.
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